Saturday, September 09, 2006

Maria Sharapova Should Fire Her PR Team

Maria Sharapova is the highest paid woman athlete in the world. She is an incredible tennis player who knocks the socks off most ofl the competition. Why isn't this enough? This poor girl's PR team has decided that Maria should be equivalent to today's supermodels. They have designed a pathetic series of PR commercials to promote Maria as something she is not. Maria Sharapova is a kick-ass athlete. She is a far cry from the supermodel femme fatale that her promoters want us to see. Just watch her "Power Shot" commercial if you aren't convinced. She knocks off a hundred killer tennis serves, and then sallies up to the camera with a shoulder wag as uncomfortable as a boy in a dress. Now we are subjected to a bunch of idiots singing "I Feel Pretty" while our supposedly pretty heroine stomps through their ranks with a sour scowl on her face and ultimately rewards us with one of her oh-so-feminine signature grunts as she smashes the ball. Give me a break.

Maria is attractive enough, but hardly supermodel pretty. She is more the girl next door with a killer swing and a grunt that would make King Kong jealous. Besides, setting her up as the next "glamour girl" diminishes her accomplishments. She is a fantastic athlete. What is wrong with focusing on that? She doesn't need to compete with Paris Hilton. Unlike Ms. Hilton, Maria has actually accomplished something that should make her proud to be the athlete that she is. Why does she need to be seen as some kind of pinup girl when she has so many accolades for what she has truly done?

Lately she has appeared at the US Open wearing a black sequined outfit cut so low in the back that I wonder if we are meant to focus on her game or her outfit. Instead of promoting her success, her PR team is promoting her [supposed] sex appeal. Nevermind that she is awkward in these settings, there is apparently a buck to be made.

Maria has the potential to make great things happen. She is in an incredibly influential position. Will she use her fame to make a difference? Or will she become just another of the Hollywood bimbos that we have more than enough of?

The choice is hers. She can become someone who makes a difference, or she can become another starlet wanna-be and waste her accomplishments by trying to be something she is not. Her PR team would do her a huge favor by not trying to promote her as the sexiest thing on the planet. Leave that to those who have the looks but little else. Why not let her be what she is? Why isn't that enough?

1 comment:

Jess said...

Because being a really great athlete isn't enough for a woman to sell something, she's got to be a sex symbol. Sex sells. Sucks doesn't it? I found they do the same thing with Danica Patrick. I don't care for NASCAR but why do they have to dress her up in fancy clothes to sell something? It's just NOT her.